Talk about spicing things up: PP Krit has been named the ambassador for sriracha sauce compny Kai Brand.
The singer-actor is also fronting a brand campaign for Kai’s parent company, the famous sauce brand Dek Som Boon.
“Get ready to pass on a new dimension of deliciousness that’s ready to captivate all generations,” says the brand on its social media channels.
“I can testify this is good,” writes PP Krit on Instagram, announcing the partnership.
The announcement was met with positive reception from fans, some of whom jokingly said they will now eat only sriracha sauce instead of water.
The deal adds to a long list of brand endorsements that PP has netted over the years. Most famously, he is the global brand ambassador for Balenciaga.
