Girl group ALALA has unveiled a new group logo – and revealed a comeback track – as part of a fashion-focused rebrand to herald what the group calls “a new era”.
The WhiteFox group unveiled their new look in a series of social media posts, promising to become T-Pop’s “new favourite it-girls”.
“Welcome to the new era of ALALA, where every track defies expectations and redefines the boundaries of T-pop,” they write.
The girls have enlisted the help of fashion designer ‘NookNick’ Thanawut of homegrown label TandT, appointing him as their style director.
His role will be to “highlight each ALALA member’s unique personality and complementing every single with a distinctive touch”, while reflecting an “international vibe”. Already the group has released a first set of photos decked out in lilac TandT garb.
Capping off the rebrand will be – as you guessed it – new music. ALALA says they will release their newest track – ไม่ใช่เธอ – on 19 August, with teasers to come in the days leading up. The track will be produced by hip-hop producer SpatChies.
