Riser Music actor-singers Fourth Nattawat, Gemini Norawit and Phuwin Tangsakyuen were among the top 10 influencers at the recently-concluded New York Fashion Week, an analysis has found.
The trio, along with GMMTV actor Pond Naravit, boosted the social media visibility of Tommy Hilfiger, whose Spring/Summer 2025 show they attended.
Tommy Hilfiger emerged as the top brand with more than US$56.4 million in earned media value (EMV) and 960 social media posts mentioning the brand, according to research by online fashion platform Lefty.
EMV is a marketing term that refers to the worth of publicity gained through organic means – not through paid advertising.
Fourth ranked third by EMV (US$5.39 million), while Gemini was in fourth place (pun unintended) with an EMV of slightly over US$5 million.
At fifth place was GMMTV’s Pond (US$3.75 million in EMV), and Phuwin ranked seventh (US$3.07 million in EMV).
While the quartet were the most high-profile Thai names, they were not the only ones in the Big Apple for Fashion Week, which ran from 6 to 11 September.
Over at Coach’s Spring 2025 show, another Riser artiste – Nanon Korapat – was present with hip-hop star Milli. While the duo were not among the top influencers of the week, Coach was ranked third in EMV by the Lefty analysis.
Domundi TV actor-singer Zee Pruk was also in New York attending COS’ Autumn/Winter 2024 show. He was joined by actress Pat Chayanit.
Zee also showed up at the ongoing Milan Fashion Week, this time gracing the Emporio Armani Spring/Summer 2025 womenswear show with GMMTV actress Namtan Tipnaree.
Singer Nene Pornnappan is also in the Italian fashion capital, and will be attending Jimmy Choo’s Spring/Summer show.
