BUS because of you I shine are the newest spokespersons for Thai cosmetic company 4U2.
The Sonray Music boy group is also 4U2’s first male ambassadors, and will front the marketing campaign for the brand’s 4U2 HARDER-X Liquid Lip product.
The lip-liner comes in 19 shades, of which 12 have been selected by the boys of BUS, and will be sold online and at selected beauty stores and convenience shops in Thailand.
To mark their collaboration, 4U2 and BUS have also launched a limited edition box set, with a photobook and all 19 shades of the HARDER-X product. There will also be 120 lucky buyers who will receive a ‘Lucky Ticket’, which entitles them to a selfie photocard from a BUS member of their choice, as well as a personalised video clip.
The cosmestics firm first teased the new collaboration on 27 April, and many excited fans quickly guessed it was the 12-member boy group.
4U2 previously tapped on XOXO Entertainment group 4EVE as their brand presenter in 2022.
News of the collaboration came on the same day that BUS’ first sub-unit BUS5 drops new music, with แค่ไหนแค่นั้น (NO MATTER WHAT) released at 7pm Bangkok time.
The five-member sub-unit comprises members ‘Heart’ Chuthiwat Jankane, ‘Jungt’ T Boonsermsuwong, ‘Marckris’ Kris Kanchanatip, ‘Phutatchai’ Tatchai Limpanyakul, as well as Korean member ‘Jinwook’.
The second sub-unit, BUS7, will release new music in June, the group said on 28 April.
