Don’t get jelly – BUS because of you I shine are the latest presenters for Thai jelly brand Sunsu.
Following the announcement on 2 November, the Sonray Music boy group will now front the brand’s newest campaign, with member (and group) photocards in packs of Sunsu jelly.
BUS will join other T-Pop groups like 4EVE and PiXXiE as Sunsu ambassadors.
On X, the official collab hashtag #SunSuxBUS trended on 2 November, as fans showed off the photocards they collected – some even began collating which cards were already collected.
Still, in the lead-up to the announcement, the brand caused a stir with a series of teasers.
One social media post contained a word search puzzle – for fans to guess which T-Pop group was to be SunSu’s newest ambassadors – with names of other groups. That left some fans confused what the answer was.
Then came a series of “leaked” photos part of the marketing campaign, that saw fans intensely scruntinise the “badly-taken” photos for clues.
It’s no wonder when SunSu finally announced BUS as their newest ambassadors, the brand said: “You probably already know this, but we wanted to announce this.”
