Actor-singer Joong has been named the regional brand ambassador for Viktor&Rolf Fragrances, representing Southeast Asia.
The French fashion house announced Joong’s appointment, posting an artistically-shot black-and-white short video featuring the GMMTV star (mostly) topless, posing with the Spicebomb Metallic Musk fragrance and oozing masculinity.
“A presence both powerful and refined. Announcing @chen_rcj as the new regional ambassador for Viktor&Rolf Fragrances — igniting a new era of attraction,” the video caption writes.
The Riser Music artiste’s bare-bodied photos (for the campaign) also had fans commenting how hot he looked.
Writing on Instagram, Joong says it is “truly an honour” to be appointed the brand’s regional ambassador.
“Spicebomb Metallic Musk isn’t just a scent, it’s an expression of confidence and a celebration of modern sensuality,” he adds.
